Cinnabon Inc. is partnering with Operation Gratitude for its third annual "Hugs from Home" campaign to send care packages to deployed U.S. soldiers.
Throughout October, guests can support this cause by making donations at participating bakeries. For every $1 contribution, they will receive a $1 Cinnabon coupon, valid at participating bakeries until Dec. 31.
There is also a mobile component to this year's campaign. For every foursquare check-in to a bakery, Cinnabon Inc. will make a $1 donation to Operation Gratitude, for a maximum donation of $10,000.
"We are proud to work with an organization that supports those who serve in our military," said Kat Cole, Cinnabon president. "Our partnership with Operation Gratitude is one that our franchise partners and bakery employees look forward to every year. Sending our troops sweet memories of home during the holidays is something that we can all feel great about doing."
Last year's campaign raised more than $50,000.
Read more about cause marketing.