From now through Oct. 18, Taco Bell's Feed the Beat program – which supports up-and-coming musicians – is partnering with @TacoBell to spread the word about World Hunger Relief, the world's largest private sector hunger relief effort benefiting the United Nations World Food Programme (WFP) and other hunger relief agencies.
Fans can join the cause by replying with the word "donate" to @TacoBell World Hunger Relief tweets or their favorite Feed the Beat artists' retweets. They will then be sent a link to register and make their donations via the e-commerce platform Chirpify.
Every U.S. dollar raised will go directly to support WFP's operations to fight hunger around the world. Current and alumni Feed the Beat (@FeedtheBeat) artists lending their support include Andrew W.K. (@AndrewWK), Dillon Francis (@DILLONFRANCIS) and Travie McCoy (@TravieMcCoy). Fans are also encouraged to be part of the conversation with @TacoBell with the hashtag #hungertohope.
Consumers can support the World Hunger Relief effort through the @TacoBell campaign or by donating at a participating Taco Bell restaurant (no purchase necessary). One U.S. dollar provides four meals for hungry children.
Additionally, on Oct. 15, Andrew W.K. will host the Conflict of Interest concert event sponsored by Taco Bell in New York City prior to the CMJ 2012 Music Marathon. Taco Bell will make a donation on behalf of the attendees for World Hunger Relief.
"Taco Bell is grateful for the generosity of our customers, fans, and the artists from the Feed the Beat program who continue to support such a meaningful cause," said Greg Creed, CEO, Taco Bell Corp. "We appreciate how these artists encourage others to spread the word about how everyone can make a difference."
Read more about cause marketing.