Burger King has named Juliana Asturias of Bristow, Va., as the grand prize winner of its BK Crown Program's Design the Crown contest.
Asturias was one of more than 75,000 kids who entered the contest to design their own version of the Burger King crown. During the first two weeks of October, children ages 12 and under visited BKCROWN.com to cast their vote for their favorite BK Crown design finalist.
As grand prize winner, Asturias will have her custom crown featured in participating Burger King restaurants nationwide beginning January 2013, while supplies last.
"We are thrilled to shine the spotlight on Juliana as the grand prize winner of the BK Crown Program Design The Crown contest. The Design The Crown contest has been creating a buzz since it began in June and based on the amazing entries we received, it's clear that children nationwide let their imaginations run wild for this contest all summer long," said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide. "Juliana's design showed creativity, originality and visual appeal and it truly deserves to be featured exclusively on BK Crowns nationwide in January 2013."
Asturias' grand prize includes round trip airfare and hotel accommodations for her and her family to the closest Legoland Park, two days free admission to Legoland model shop, as well as Merlin Annual Passes to all U.S. Merlin Attractions for a year.
Read more about marketing and promotions.
User Comments