Tim Hortons Cafe & Bake Shop announced that it has reached an agreement to become an Official Corporate Partner of the NCAA Division I Mid-American Conference (MAC), as well as the Official Coffee of the Miami University RedHawks, Central Michigan Chippewas and the Ohio University Bobcats.
The sponsorship with the MAC and three MAC member institutions was made possible through a partnership with IMG College, which manages the multi-media rights for the MAC and six MAC members.
Tim Hortons Cafe & Bake Shop's premium blend coffee and hot chocolate will be available at Miami, Central Michigan and Ohio football and basketball games as part of the agreement.
"It's great to be able to provide our guests with the quality beverages they enjoy at the concession stand," said Mike Meilleur, executive vice president, Tim Hortons U.S. "As we open new restaurants, we look forward to growing our partnerships with collegiate and professional athletic programs."
The sponsorship agreements with the MAC and the three universities will run through the 2016 season.
"We are thrilled to partner with a strong brand committed to college sports like Tim Hortons," said Cameron Scholvin, regional vice president, Midwestern Region for IMG College. "Tim Hortons is a great fit geographically for the MAC, and we're excited to help the brand continue to forge relationships with millions of avid college sports fans."
Tim Hortons also is the official coffee for other NCAA athletic programs from the MAC and Big 10 conferences including:
- The Ohio State University
- Michigan State University
- University of Michigan
- Bowling Green State University
- University of Dayton
- University of Buffalo
- University of Toledo
Smile Cookie Campaign raises record amount
In Canada, the Tim Hortons Smile Cookie fundraiser raised a record $4.2 million, with money going toward local charities across the country. Tim Hortons guests showed their support by purchasing the smiling chocolate chunk cookies for $1 between Sept. 17 and Sept. 23.
Charities benefiting from sales of the Smile Cookie include hospitals, shelters, clubs and various other community organizations.
The fundraiser began in 1996 in Hamilton, Ontario, as a way to raise money for the Hamilton Children's Hospital. Currently, Tim Hortons Restaurant Owners in Canada support more than 345 local charities through the annual campaign. In 2011, the campaign raised $4 million.
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