To meet the growing global demand of specialty coffee consumption, Burger King has launched new specialty coffee menu items in the Latin America and Caribbean region. The lineup features the new Nescafé Milano system and is available through Burger King Worldwide's supplier partnership with Nestlé Professional.
According to a news release, consumption of specialty coffee is growing by 20 percent year-over-year and approximately 25 coffee shops are opening every day around the world. On average, 542 cups of coffee are consumed per person in Brazil each year, with 35 percent of those cups consumed out-of-home. Similar percentages are seen in other Latin America markets with Mexico reporting a 36 percent out-of-home consumption rate and Panama a 46 percent rate.
"Specialty coffee is a huge area of growth for Burger King restaurants and a major focus for our brand in Latin America and the Caribbean," said Jose R. Costa, vice president marketing for Latin America/Caribbean Region, Burger King Worldwide. "Nestlé Professional is a global brand with similar values to our own and we believe this partnership will continue to give our guests more of what they want — great tasting, high-quality menu items at a great price."
Nescafé Milano is a new platform from Nestlé Professional. The technology has the ability to create a wide range of coffee products from an espresso base to a moccachino or latte in seconds at the push of a button.
"We are more than just coffee, we are a 360-degree solution for the introduction of specialty coffees at Burger King restaurants," said Michiel Kernkamp, head of global branded beverages for Nestlé Professional. "In today's competitive world we embrace constant innovation, and our new solution will solve complex problems including operational issues, costs, cup quality and time reduction."
The new products at Burger King include cappuccinos, lattes, mochaccinos and espressos and will launch in restaurants across the region later this year.
Read more about food and beverage trends.
User Comments