Yogurtland has opened its first New York City location, on 1st Avenue near East 68th.
The 900-square-foot Yogurtland is open seven days a week from 11 a.m. to 11 p.m. and is operated by franchise partner Peter Nguyen, who plans to open several more in the market.
"Yogurtland is a healthy treat, and our proprietary flavors make Yogurtland frozen yogurt superior. Our concept lets people be in control of their yogurt experience and choose the flavors and toppings that they love," he said.
The opening represents the beginning of a major move into the New York metropolitan area for the chain that will include both company-owned and franchised locations. Yogurtland will open another location on 7th Avenue near 3rd Street in Brooklyn later this year. The company is actively seeking qualified franchise partners in the region.
Working with exclusive broker Gluck & Company Realty, Yogurtland is targeting 1,000- to 1,400-square-foot locations in heavy pedestrian neighborhoods.
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