Denver-based Barfresh Food Group Inc., a manufacturer and distributor of ready-to-blend beverages, announced it has entered into an agreement with an international quick-service chain that has a 330-unit presence in 38 states and six countries.
The agreement calls for Barfresh's Smoo Smoothies and proprietary packaging system to be tested in the restaurant chain's location(s) of their choice in the U.S. Upon test approval, Barfresh expects that full distribution and product rollout will commence to potentially all 330 restaurant locations, which currently operate under several different brand names both domestically and internationally.
Riccardo Delle Coste, Barfresh Food Group's CEO, said, "We're very excited to have landed a QSR chain of this magnitude. It's very standard procedure for any large-scale QSRs to conduct testing prior to full product rollout, which is in the best interest of their customers and operations. However, we believe that getting product tests are a testament to the quality, efficiency and low cost nature of our all-natural blended beverage line. We believe that it's the final step toward putting us in a position to start realizing significant revenue and market share going into 2013."
Because the QSR is in trial with the Barfresh product, it has requested to remain unnamed. Once those trials move to actual installations, the brand will be named.
Barfresh's production line has been running for a few months and the company has already signed on several small QSR chains for tests.
"We're continuing to see a high degree of interest for our portion controlled ingredient packs with some of the most highly recognized multinational names in the QSR space. This interest is now rapidly translating into product test rollouts with these large chains," Delle Coste added. "As the trend for healthier alternatives here in the U.S. continues to grow, we believe we are perfectly positioned to take advantage of this major shift in what Americans are eating and drinking on a daily basis."
Read more about food and beverage trends.