The McDonald's All American Games will stay in Chicago through 2015. After the event set an attendance record in 2011 and carried that momentum into the 2012 event, McDonald's and the United Center agreed to a two-year contract extension, including an option to renew in 2016.
"This is a historic day for the McDonald's All American Games," said Douglas Freeland, director of the McDonald's All American Games. "Fans throughout the U.S. can now make Chicago their 'destination' to see the greatest high school basketball players participate in this annual rite of passage."
The 2013 McDonald's All American Games will tip-off on April 3 at the United Center. Game times and ticket information will be available by early 2013, and will be shared on mcdaag.com.
Proceeds from the event will benefit Ronald McDonald House Charities (RMHC). The 2012 McDonald's All American Games raised $650,000, the third-highest total in the event's 35-year history. Funds from the 2011 and 2012 McDonald's All American Games helped build the nation's largest Ronald McDonald House in downtown Chicago, which opened its doors in June 2012.
Read more about branding and marketing efforts.