Carvel Ice Cream announced today that it has named Scott Colwell as brand president. Colwell's primary responsibilities will be to develop and ensure successful execution of Carvel brand strategies and programs to enable the evolution of the brand with continued sales and profit growth.
"(My goals are) to work closely with our associates and franchise partners to energize our iconic brand, accelerate the growth of Carvel and strengthen our leadership position in ice cream and treats," he said.
With 30-plus years of marketing, product innovation, strategic planning and general management expertise, Colwell was most recently the chief marketing officer at Bruegger's Enterprises Inc. Prior to Bruegger's, he served in various executive roles at Dunkin' Brands Inc., Bob Evans Farms, Inc. and Friendly's Ice Cream Corporation.
"We are thrilled to welcome Scott to the Carvel team," said Russ Umphenour, CEO of parent company FOCUS Brands. "As we look to the future, Scott has the vision to take us to the next level and bring his extensive experience and knowledge about franchising and brand leadership to Carvel."
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