Baskin-Robbins announced today that it has launched a new veteran incentive program that supports U.S. military veterans seeking to open a Baskin-Robbins franchise in California, Florida and other select markets across the U.S.

As part of the program, the company will waive the initial franchise fee of $25,000 for developing a new Baskin-Robbins location in select markets for qualified, honorably discharged U.S. veterans.

"Having served as an officer in the U.S. Army, I know first-hand the importance of supporting our troops as they transition back to civilian life," said Bill Mitchell, senior vice president and brand officer, Baskin-Robbins. "As part of our brand's commitment to veterans, we are very excited to launch a new veteran franchise incentive program and hope to make someone's dream of owning their own business a reality."

For the first restaurant, Baskin-Robbins will waive the entire initial franchise fee, normally $25,000. In addition, Baskin-Robbins has created a financing program specifically designed to assist new and existing franchisees to develop new restaurants.

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