Having already exceeded 2012 franchise growth expectations behind its new self-serve operating model, TCBY is now focusing on key markets across the U.S. for continued franchise growth in 2013. Currently, the brand is looking to the Houston area as a priority market for its continued expansion.

"It's such a refreshing time to be part of TCBY," Tim Casey, CEO of TCBY, said in a news release. "We have been hard charging, but thoughtful in our growth, product development, marketing and franchise support in the last eighteen months and have garnered the type of momentum this brand deserves."

TCBY plans to add 15 to 20 stores in Houston in the next three to five years. TCBY has already opened eight traditional stores and one new self-serve store in the area and has an additional two self-serve stores set to open in the next 45 days.

Casey said metro Houston is an important market for TCBY due to its strong support of the brand, as well as its demographics, size and lack of competition.

Read more about franchising and growth.

Related Content

User Comments – Give us your opinion!
Products & Services

Smart Safe

http://global.networldalliance.com/new/images/products/4147.png

4147/Smart-Safe

Social

http://global.networldalliance.com/new/images/products/4761.png

4761/Social

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Comprehensive Services & Partner Resources

http://global.networldalliance.com/new/images/products/Services100.gif

124/Comprehensive-Services-Partner-Resources

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Advanced Digital Signage Solutions

http://global.networldalliance.com/new/images/products/V_Family_150px.jpg

3955/Advanced-Digital-Signage-Solutions

RFID & Customer Driven Smart Shelves

http://global.networldalliance.com/new/images/products/RFIDnanoShelf_100.gif

123/RFID-Customer-Driven-Smart-Shelves

ATM Remote Monitoring

http://global.networldalliance.com/new/images/products/ATMsoftare_100_0708.gif

539/ATM-Remote-Monitoring

ReadyHire- a full-service recruitment approach for restaurants

http://global.networldalliance.com/new/images/products/6351.png

6351/ReadyHire-a-full-service-recruitment-approach-for-restaurants

LG 55WS10-BAA

http://global.networldalliance.com/new/images/products/6425.png

6425/LG-55WS10-BAA

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.