McDonald's Corporation today announced that global comparable sales decreased 1.8 percent in October. Performance by segment was as follows:

  • U.S. down 2.2 percent;
  • Europe down 2.2 percent; and
  • Asia/Pacific, Middle East and Africa down 2.4 percent.

"The McDonald's System remains focused on serving the evolving needs of our more than 69 million customers daily," Don Thompson, McDonald's president and CEO, said in a press release. "Though October's sales results reflect the pervasive challenges of today's global marketplace, I am confident that our strategies and the adjustments we are making in response to the current business headwinds will build sales momentum and drive sustained, profitable growth."

U.S. comparable sales were down due to modest consumer demand and heightened competitive activity, which offset the impact of local Dollar Menu advertising, the Monopoly promotion, and the recent launch of the Cheddar Bacon Onion premium sandwiches. Moving forward, the U.S. system will remain focused on enhancing its value leadership position by balancing everyday value messaging with affordable premium menu options.

In Europe, comparable sales dropped, as positive results in the U.K. were offset by declines across many markets. Amid the segment's ongoing economic uncertainty, the Europe system is reinvigorating its value offerings through increased advertising and new meal combinations at various price tiers, featuring core and premium menu items, and enhancing the restaurant experience to attract more customers.

In APMEA, October's comparable sales declined from negative results in Japan, Australia and other markets, including China. Looking ahead, the APMEA system seeks to further differentiate the McDonald's experience through daypart value platforms, locally relevant menu choices and customer conveniences.

Systemwide sales for the month decreased 0.8 percent and increased 0.6 percent in constant currencies.

According to Reuters, October marked McDonald's first monthly sales drop since March 2003. The downward trend is a result of increased competition and a weak economy across global markets.

Read more about operations management.

Related Content

User Comments – Give us your opinion!
Products & Services

Low Cost ATM

http://global.networldalliance.com/new/images/products/RL2000_100.gif

1019/Low-Cost-ATM

Macromatix

http://global.networldalliance.com/new/images/products/6545.png

6545/Macromatix

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

LG 84WS70BS-B

http://global.networldalliance.com/new/images/products/6419.png

6419/LG-84WS70BS-B

Retail ATM - Bar, Lobby, Convenient Store

http://global.networldalliance.com/new/images/products/Triton_RL5000_sm.gif

535/Retail-ATM-Bar-Lobby-Convenient-Store

Pressure Fryers

http://global.networldalliance.com/new/images/products/6279.png

6279/Pressure-Fryers

Scala Advanced Analytics

http://global.networldalliance.com/new/images/products/6169.png

6169/Scala-Advanced-Analytics

Presentation: Enhancing the In-Store Experience

http://global.networldalliance.com/new/images/products/enhancing_the_instore_exper.gif

3315/Presentation-Enhancing-the-In-Store-Experience

LG 47WS50MS-B

http://global.networldalliance.com/new/images/products/6431.png

6431/LG-47WS50MS-B

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.