Bojangles' has announced a new partnership with country music star and American Idol winner Scotty McCreery.
Bojangles' unveiled a new ad campaign Thursday featuring the musician from Garner, N.C. The new TV and radio spots will highlight Bojangles' signature menu items, while also showcasing the brands' – and McCreery's – Southern roots.
As part of the exclusive partnership with Bojangles', a free song download from McCreery's new album – Christmas with Scotty McCreery, which hit stores Oct. 16 and debuted at No. 4 on the Billboard albums chart – will be available beginning Nov. 26. Cards with a unique code will be available in all Bojangles' restaurants, allowing guests to visit a download site and choose one of three classic holiday songs – "First Noel," "Jingle Bells" or "O Holy Night."
"I'm proud to partner with a great Southern brand like Bojangles' that's been such a big part of my life growing up in the Carolinas," McCreery said in a press release. "It's always 'Bo Time' to me whether I'm on the road or at home, and I'm excited to bring that same spirit to other fans who crave the unmistakable taste and quality of Bojangles' as much as I do."
The campaign features two 30-second TV spots. The first, "Show Time," shows McCreery backstage before a concert with his band enjoying Bojangles' chicken, biscuits and fixin's from a Big Bo Box. When the stage manager comes to tell the band it's show time, Scotty promptly corrects him with: "It's Bo Time!"
The second spot, "Bojangles' Town," is a remix of McCreery's hit song "Water Tower Town" and includes a montage of traditional Southern scenes – a high school football game, an old fire truck, and a meal at Bojangles'.
In addition to the television ads, McCreery lent his voice to a series of radio commercials and will be featured on a variety of in-store merchandising elements, including posters and counter cards. The TV and radio spots will appear in select Bojangles' markets throughout the company's 10-state footprint.
"Bojangles' and Scotty share a unique Southern style, and we're excited to come together in such a big way with this campaign and exclusive offer for our fans," said Randy Poindexter, Bojangles' senior vice president of Marketing. "I'm especially proud to partner with a young man who embodies the same values of community and family that are the heart of the Bojangles' culture."
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