• NPD: Consumers with healthier eating habits snack more

Contrary to conventional wisdom, the more consumers snack, the healthier their eating behaviors, according to The NPD Group, a market research company. NPD's recently released snacking market research report finds that more consumers view snacking as one way to improve healthy eating habits. Consumers following the healthiest diets snack twice as often as those with less healthy diets.

Consumers with the healthiest diets consume 36 percent more snack meals a year than the average consumer, according to Snacking in America, which examines long-term attitudes and behaviors about snacking as well as snack selection drivers. This compares to those with moderately healthy diets, who eat one percent fewer snack meals than the average consumer, and consumers with the least healthy diets, who consume 29 percent fewer snack meals than the average consumer. The report, which identifies and examines the consumers who drive current and future snack consumption, also finds those following a "most healthy" diet eat a wider variety of healthy snacks such as fruit, yogurt, and bars.

"We are no longer as averse to snacking as we used to be — instead, snacking may be viewed as one way to improve healthy eating habits," said Darren Seifer, NPD food and beverage industry analyst. "This way of thinking about snacking provides an opportunity for manufacturers to make health and wellness innovation part of their product development and marketing strategy."

Read more about trends.

.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 42WS50BS-B

http://global.networldalliance.com/new/images/products/6443.png

6443/LG-42WS50BS-B

LG 32WL30MS-B

http://global.networldalliance.com/new/images/products/6455.png

6455/LG-32WL30MS-B

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

LG 47LN549E

http://global.networldalliance.com/new/images/products/6437.png

6437/LG-47LN549E

LG 55LN549E

http://global.networldalliance.com/new/images/products/6427.png

6427/LG-55LN549E

PeopleMatter HIRE™

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Digital Signage PC Solution with Maximum Flexibility

http://global.networldalliance.com/new/images/products/philipsicon.jpg

4011/Digital-Signage-PC-Solution-with-Maximum-Flexibility

Accessories

http://global.networldalliance.com/new/images/products/6293.png

6293/Accessories

Manager’s Red Book

http://global.networldalliance.com/new/images/products/6551.png

6551/Manager-s-Red-Book

High Quality ATM

http://global.networldalliance.com/new/images/products/4148.png

4148/High-Quality-ATM

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.