Fro.Zen.Yo self-serve frozen yogurt has introduced a new website,, which includes franchising information, new products, company news and more.

"The company has tripled the amount of locations since the launch of the original website, and we wanted to show our customers and franchisees a web experience that is more consistent with the Fro.Zen.Yo store experience," said Michael Rendelman, director of Franchising for Fro.Zen.Yo Franchising LLC.

The company has also introduced two new Fro.Zen.Yo franchise partners. Yates Services Inc., owned by F. Robert Yates Jr., plans to open its first Fro.Zen.Yo franchise in 2013 in Washington, D.C.

"We invested in Fro.Zen.Yo because we believe in the concept and the management team. We believe that Fro.Zen.Yo has developed a long-term, sustainable business model and we look forward to opening many locations with them," Yates said.

Samah Inc., owed by Woundim and Aida Demissie, plans to open its first Fro.Zen.Yo franchise in 2013 in Maryland.

Fro.Zen.Yo is a franchise that is actively being developed with Franchise Freeway.

Read more about online initiatives.

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