Taco Bell is offering an incentive for customers to buy a Taco Bell gift card as part of their holiday gift giving efforts. Those who purchase a $20 gift card at participating restaurants will receive one item free in return.

With this offer, the brand joins a trend of restaurants giving back to their consumers via an added incentive for purchase.

Ten dollar gift cards are also available and no expiration or fees apply to the gift cards. The free item value is limited to $5 and combos are included. The offer is valid now through Dec. 25.

Read more about promotions.

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