For the holiday season, Culver's is inviting guests to share photos of themselves with an elf for a chance to win a $25-, $50- or $100-Culver's gift card.

Culver's "Elfspotting" sweepstakes runs until Dec. 18. Customers are encouraged to submit their elf photos through Facebook, Twitter or email to Three winners will be randomly selected each day to receive a Culver's gift card.

"Elfspotting is a wonderful opportunity for social savvy guests to share in the joy of the holidays through a lighthearted and rewarding photo challenge," said David Stidham, Culver's vice president of marketing. "Guests already love sharing photos of themselves enjoying Culver's, so we wanted to feed that enthusiasm in a unique, festive way that captures the spirit of the season."

Elfspotting is the fifth social media promotion for Culver's this year.

"Our social media promotions are a fun opportunity to engage guests, as well as generate excitement, and have substantially grown our Facebook fanbase," Stidham added.

Read more about social media campaigns.

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