For the holiday season, Culver's is inviting guests to share photos of themselves with an elf for a chance to win a $25-, $50- or $100-Culver's gift card.

Culver's "Elfspotting" sweepstakes runs until Dec. 18. Customers are encouraged to submit their elf photos through Facebook, Twitter or email to social@culvers.com. Three winners will be randomly selected each day to receive a Culver's gift card.

"Elfspotting is a wonderful opportunity for social savvy guests to share in the joy of the holidays through a lighthearted and rewarding photo challenge," said David Stidham, Culver's vice president of marketing. "Guests already love sharing photos of themselves enjoying Culver's, so we wanted to feed that enthusiasm in a unique, festive way that captures the spirit of the season."

Elfspotting is the fifth social media promotion for Culver's this year.

"Our social media promotions are a fun opportunity to engage guests, as well as generate excitement, and have substantially grown our Facebook fanbase," Stidham added.

Read more about social media campaigns.

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