McDonald's has been named the new Official Restaurant Sponsor of the NFL. As part of a multi-year agreement, McDonald's will become the presenting sponsor of the 2013 Pro Bowl and be able to feature the NFL Shield and collective use of all 32 team logos in its marketing and advertising campaigns.

The sponsorship kicks off in December with a Chicken McNugget Pro Bowl Promotion at participating restaurants across the country. From Dec. 4-18, 20-piece Chicken McNuggets will be available for $4.99. Also as part of the promotion, 20 customers who purchase the 20-piece package will win travel for two to Hawaii for the 2013 Pro Bowl.

The prize includes airfare, accommodations, tailgates and two tickets to the game.

Additionally, followers of McDonald's Twitter handle, @McDonalds, who use #McDProBowl, will have a chance to win a pair of tickets by Dec. 18.

"McDonald's has worked with local NFL teams for decades, and today we are proud to be the official restaurant sponsor," said Neil Golden, senior vice president and chief marketing officer, McDonald's USA. "McDonald's customers and NFL fans share a passion for fun, exciting experiences. This sponsorship and promotion brings our customers one step closer to NFL action."

Read more about marketing, branding and promotions.

Related Content

User Comments – Give us your opinion!
Products & Services

Cleaning Supplies & MSDS

http://global.networldalliance.com/new/images/products/6289.png

6289/Cleaning-Supplies-MSDS

Digital Signage PC Solution with Maximum Flexibility

http://global.networldalliance.com/new/images/products/philipsicon.jpg

4011/Digital-Signage-PC-Solution-with-Maximum-Flexibility

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

ARGO - Touch Screen

http://global.networldalliance.com/new/images/products/6017.png

6017/ARGO-Touch-Screen

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

LG 42LN541C

http://global.networldalliance.com/new/images/products/6449.png

6449/LG-42LN541C

Web

http://global.networldalliance.com/new/images/products/4763.png

4763/Web

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

LG 38WR50MS-B

http://global.networldalliance.com/new/images/products/6453.png

6453/LG-38WR50MS-B

Manager’s Red Book

http://global.networldalliance.com/new/images/products/6551.png

6551/Manager-s-Red-Book

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.