Barfresh Food Group Inc., a manufacturer and distributor of ready-to-blend beverages, today announced it has successfully entered into a comprehensive set of agreements with one of the largest quick-service restaurant chains in the country.
The series of signed agreements calls for the exclusive development of a new drink platform for approximately 6,000 locations nationwide. Details of the agreements include a fully customized smoothie drink line utilizing the Barfresh patent-pending proprietary packaging system of ready-to-blend ingredient packs. The new product line will consist of unique flavors and ingredients customized specifically for this chain, which will remain unnamed as long as it's in test with the product.
The agreements also call for product and operations development, which will occur within the next several months including the procurement for products being made available and sold in certain initial markets, commencing as early as three to nine months, with the anticipation of a nationwide rollout shortly thereafter. Such a rollout will be predicated on timing and availability of equipment.
"There's a big shift taking place in the multi-billion dollar QSR space, whereby we believe consumers are seeking healthier drink alternatives than what they've historically had available to them. Consumers are much more health conscious, so restaurants are looking for ways to provide products that taste good, and are also good for them," said Riccardo Delle Coste, Barfresh CEO. "This is the most significant development agreement for our company to date. These agreements dramatically change the landscape of our business."
Barfresh has signed two similar agreements in recent months with QSR brands.
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