Jersey Mike's Subs opened its first restaurant in Nebraska this week, marking the chain's 32nd market. The new restaurant is located in Lincoln and is operated by franchise owners Jeffrey Marcotte, Ross Olsbo and Daniel Markel. This is the first of 13 Jersey Mike's locations the team will open in the next five years in the state.

The new restaurant is located about two blocks from the University of Nebraska (UNL) campus. To mark the opening, the franchisees circulated 10,000 coupons throughout the community, offering a free regular sub for a minimum $1 contribution to the Food Bank of Lincoln. A fundraiser will also be held on Dec. 16 to support the Food Bank of Lincoln.

"The Food Bank has been hit hard this year and especially needs help around the holiday time," said Olsbo, who was born and raised in Lincoln. "We invite all our neighbors in to celebrate our opening and help out a worthwhile cause where all the funds raised will stay in the state of Nebraska."

Jersey Mike's is doing it right, growing in a measured way with the right partners, said Marcotte, a UN graduate.

"They are focused on a quality product and are community driven — and we are all about that. Everyone we talk with is excited about having a new brand in town."

Read more about franchising and growth.

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