Dunkin' Donuts has launched its HoliDDay Fashions Twitter & Instagram contest, inviting people to send photos of themselves in their favorite holiday garb for the chance to win a $100 Dunkin' Donuts mGift.

From now through Dec. 21, fans can submit their photos to @DunkinDonuts on Twitter or Instagram, using the special hashtag #HoliDDayContest. Dunkin' Donuts will select a total of five winners to receive a $100 mGift.

Many Dunkin' Donuts restaurants will be open until 6 p.m. or later on Dec. 24.

Read more about social media marketing.

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