Taco Bell has announced the introduction of two national products — the 99-cent Loaded Grillers and the Variety Taco 12 Pack — to the brand's value menu.
They will appear nationwide beginning Thursday and were launched in response to increasing demands for portability.
Taco Bell's new Loaded Grillers were inspired by consumers' favorite appetizers, according to the company. They include the Loaded Potato Griller, Buffalo Chicken Griller and Beefy Nacho Loaded Griller and will be available for 99 cents for a limited time.
The offering will be supported by 15- and 30-second commercials featuring Feed the Beat band Little Hurricane in its second Taco Bell spot, with its song "Hold Me Back."
Also, as an extension of its Taco 12 Pack offering introduced in the spring of 2011, Taco Bell has rolled out the new variety Taco 12 pack, with six Doritos Locos Tacos and six Crunchy Tacos. The new 12 Pack is available for $12.99.
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