Taco Bell announced today it will advertise during Super Bowl XLVII, which will be broadcast on the CBS Television Network on Feb. 3. This will mark the brand's first Super Bowl ad since the 2010 game.

"We are excited to be back in Super Bowl after a few years away and can't wait to show the world what we have in store for them," said Brian Niccol, chief marketing and innovation officer, Taco Bell Corp.

The Super Bowl ad will be 60 seconds in length and will feature the brand's Live Más tagline. The spot is being created by Deutsch LA, which recently joined Taco Bell's agency roster along with lead agency Draftfcb.

Live Más made its debut in February 2012 as part of Taco Bell's 50th anniversary. It replaced the longtime tagline "Think Outside the Bun."

Read more about marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

LG 84WS70BS-B

http://global.networldalliance.com/new/images/products/6419.png

6419/LG-84WS70BS-B

Advanced Digital Signage Solutions

http://global.networldalliance.com/new/images/products/V_Family_150px.jpg

3955/Advanced-Digital-Signage-Solutions

VL Series: Slim Bezel Design great for multi-screen applications

http://global.networldalliance.com/new/images/products/5941.png

5941/VL-Series-Slim-Bezel-Design-great-for-multi-screen-applications

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

Smart Safe

http://global.networldalliance.com/new/images/products/4147.png

4147/Smart-Safe

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Scala Advanced Analytics

http://global.networldalliance.com/new/images/products/6169.png

6169/Scala-Advanced-Analytics

Presentation: Enhancing the In-Store Experience

http://global.networldalliance.com/new/images/products/enhancing_the_instore_exper.gif

3315/Presentation-Enhancing-the-In-Store-Experience

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.