Taco Cabana recently announced it raised more than $73,000 from its annual Taco Treat fundraiser, which benefits the Warrior and Family Support Center (WFSC).
The WFSC is located in San Antonio at Brooke Army Medical Center, a national rehabilitation center for wounded military members. This is the second consecutive year Taco Cabana has raised funds directly benefitting the center.
During the annual signature fundraiser, Taco Cabana offered guests a booklet filled with five coupons for free bean and cheese tacos in exchange for a $2 donation that directly went toward the WFSC.
"Taco Cabana is committed to giving back to those who have served our nation as members of the military," said Todd Coerver, chief operating officer at Taco Cabana. "Because many of our locations are near military bases, we have several active and retired military personnel among our employees, guests and their immediate families. They are our neighbors and friends and have given so much to protect our freedom. We feel our support of the WFSC is the least we can do to show our appreciation and support."
Donations to the WFSC provide summer and winter camps for the children of wounded soldiers, as well as diapers, formula and food to be shared by families.
Currently, all Taco Cabana locations offer a 20-percent discount to anyone showing a valid military ID or wearing a military uniform.
Read more about cause marketing.