McDonald's plans to open more than 100 new units in Italy throughout the next 10 years. According to Reuters, the market is a priority for the Golden Arches because it has been stuck in a recession and the expansion will help spur job growth.

McDonald's plans to invest about $457 million for its Italy footprint and hire about 3,000 new employees by 2015.

McDonald's made its debut in Italy in 1986. There are currently 450 units in the country.

McDonald's Italia CEO Roberto Masi told Reuters that the company will localize its fare as it grows in the market, including offering sandwiches with Parmesan cheese-stuffed bread and sliced ham.

"McDonald's considers the euro zone debt crisis as something temporary," Masi said. "The company lumps Italy together with the BRIC countries (Brazil, Russia, China and India), the ones where it will grow more in the next 10 years."

The company has launched an ad campaign to warm Italians up to its expansion plans. Still, critics of the plan have expressed concern about compromising the region's traditional cuisine.

Read more about franchising and growth.

Related Content

User Comments – Give us your opinion!
Products & Services

Presentation: Enhancing the In-Store Experience

http://global.networldalliance.com/new/images/products/enhancing_the_instore_exper.gif

3315/Presentation-Enhancing-the-In-Store-Experience

Onboarding + E-Verify- complete new hire paperwork online

http://global.networldalliance.com/new/images/products/6355.png

6355/Onboarding-E-Verify-complete-new-hire-paperwork-online

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

Digital Signage

http://global.networldalliance.com/new/images/products/4756.png

4756/Digital-Signage

Comprehensive Services & Partner Resources

http://global.networldalliance.com/new/images/products/Services100.gif

124/Comprehensive-Services-Partner-Resources

Affordable, feature rich compact ATM

http://global.networldalliance.com/new/images/products/RL1600_Left_View_100.gif

804/Affordable-feature-rich-compact-ATM

LG 42LN549E

http://global.networldalliance.com/new/images/products/6447.png

6447/LG-42LN549E

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Philips 2013 Product Range

http://global.networldalliance.com/new/images/products/6181.png

6181/Philips-2013-Product-Range

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.