Baskin-Robbins is kicking off the New Year with a weekly "Buy One Get One Free" two-scoop sundae offer at participating shops nationwide.

The promotion begins today and will continue every Wednesday through the end of March. Guests who purchase a "Build Your Own" two-scoop sundae will receive another two-scoop sundae of equal or lesser value for free.

Baskin-Robbins locations in the New York metro area will feature the promotion offer every Tuesday instead.

"We're celebrating the New Year with a special offer that allows our guests to have double the fun with one of America's favorite treats — the ice cream sundae," said Dan Wheeler , vice president of U.S. brand and field marketing for Baskin-Robbins. "With our Buy One Get One Free Two-Scoop Sundae offer, guests can customize an ice cream sundae of their own with our wide assortment of delicious ice cream flavors and toppings, and share another sundae with their friends and family."

Read more about promotions.

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