Ben & Jerry's announced that its fairtrade program will be its primary values led sourcing (VLS) endeavor for 2013.

VLS is when the purchases of ingredients are given back to the global community. In 2013, Ben & Jerry's products in the U.S. will transition to carry the international FAIRTRADE Certification mark. The chain is working to utilize all of the fair trade ingredients that it can with its longterm partner Fairtrade International.

"We're working hard to transition eligible ingredients to be fairtrade," said Kate Paine, Ben & Jerry's fairtrade project manager. "Our products have an immense variety of chunks and swirls, making it an extremely complex conversion. But we look forward to the challenge as we aggressively pursue the Fairtrade conversion by the end of 2013."

Ben & Jerry's and Fairtrade International USA (FIU) will take larger steps together to continue to educate about the model of Fairtrade. The two organizations will hold a stakeholder summit in the first quarter of 2013; Ben & Jerry's plans activations around both international and domestic Fairtrade celebrations throughout the year. Ben & Jerry's will also use its website, social media channels and events to educate fans on the topic.

"It's important to know that we're supporting Fairtrade because it's a way for us to practice our social justice mission," said Jostein Solheim, Ben & Jerry's CEO. "It's not charity; it is a commitment to practice business in a meaningful way."

Read more about sustainability efforts.

Related Content

User Comments – Give us your opinion!
Products & Services

Supply Chain Solutions

http://global.networldalliance.com/new/images/products/4269.png

4269/Supply-Chain-Solutions

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

ExpressNet

http://global.networldalliance.com/new/images/products/ExpressNet_iix.gif

1428/ExpressNet

Digital Signage

http://global.networldalliance.com/new/images/products/4756.png

4756/Digital-Signage

ATM Remote Monitoring

http://global.networldalliance.com/new/images/products/ATMsoftare_100_0708.gif

539/ATM-Remote-Monitoring

LG 42LN541C

http://global.networldalliance.com/new/images/products/6449.png

6449/LG-42LN541C

Social

http://global.networldalliance.com/new/images/products/4761.png

4761/Social

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.