A new iOS app created for McDonald's Australia allows customers to track where their meal's ingredients came from.

According to International Business Times, the app, created by DDB Australia, uses GPS technology to pinpoint where a customer is located. It then uses "image recognition software," as well as real-time tracking methods to "find out where the ingredients in your food came from."

"That's when the fun really starts," according to the introductory video. "Cutting edge 3-D augmented reality brings the data to real life. Our restaurant tables turn into stages, letting you pick an ingredient and find out more about it. The story on your phone changes depending on where you are in the country and who supplies that restaurant.

"Along the way, you can even meet the real farmers, bakers or fisherman who source our ingredients for us."

Customers can use the free app to invite their friends to download it as well.

McDonald's U.S., Canada and U.K. have also been putting forth efforts recently to tell the stories of their ingredient sources.

In the U.S., the chain's website rotates feature stories about some of its suppliers, including Frank Martinez, potato supplier; Dirk Giannini, lettuce supplier; Jenn Bunger, potato supplier; and Steve Foglesong, beef supplier.

Read more about the supply chain.

Related Content

User Comments – Give us your opinion!
Products & Services

Ongoing recruiting needs- Recruiting strategy to meet continual …

http://global.networldalliance.com/new/images/products/6349.png

6349/Ongoing-recruiting-needs-Recruiting-strategy-to-meet-continual-hiring-needs

Onboarding + E-Verify- complete new hire paperwork online

http://global.networldalliance.com/new/images/products/6355.png

6355/Onboarding-E-Verify-complete-new-hire-paperwork-online

LG 42WS50BS-B

http://global.networldalliance.com/new/images/products/6443.png

6443/LG-42WS50BS-B

LG 42WS50MS-B

http://global.networldalliance.com/new/images/products/6441.png

6441/LG-42WS50MS-B

LG 55WS50BS-B

http://global.networldalliance.com/new/images/products/6423.png

6423/LG-55WS50BS-B

Digital Signage & Kiosk Software - Nanopoint

http://global.networldalliance.com/new/images/products/2259.png

2259/Digital-Signage-Kiosk-Software-Nanopoint

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

ARGO - Touch Screen

http://global.networldalliance.com/new/images/products/6017.png

6017/ARGO-Touch-Screen

Pressure Fryers

http://global.networldalliance.com/new/images/products/6279.png

6279/Pressure-Fryers

LG 42LN549E

http://global.networldalliance.com/new/images/products/6447.png

6447/LG-42LN549E

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.