Dunkin' Donuts today announced it has signed a franchise agreement with Vietnam Food and Beverage Co. Ltd. to develop the brand in Vietnam. The agreement calls for the development of Dunkin' Donuts restaurants across the country throughout the next several years, with the first locations planned for the Ho Chi Minh city area.
"Our guests from around the world love Dunkin' Donuts' wide variety of high-quality beverages and baked goods, all served in a fast, friendly environment and at a great value," said Giorgio Minardi, president, Dunkin' Brands International. "We are excited to partner with Vietnam Food and Beverage Co. Ltd., which has a deep knowledge of the Vietnamese consumer, to open the first Dunkin' Donuts restaurants in Vietnam. We look forward to working with them to bring Dunkin' Donuts' delicious offerings to guests across the country."
Dunkin' Donuts restaurants in Vietnam will feature the brand's signature beverages and baked goods, and will also offer regional menu items to cater to local tastes.
"Dunkin' Donuts' wide assortment of hot and iced beverages, baked goods and sandwiches are a great fit for the Vietnamese consumer," said Le Hong Thuy Tien, chairman of Vietnam Food and Beverage Co. Ltd., Dunkin' Donuts franchisee in Vietnam. "We're delighted to bring the brand to cities across Vietnam in the years ahead, and look forward to making Dunkin' Donuts the coffee and baked goods brand of choice for our Vietnamese guests."
Dunkin' Donuts currently has more than 10,000 restaurants around the world in 32 countries, including more than 1,450 locations in Southeast Asia. In 2012, the brand entered several new markets, including India and Guatemala, and announced expansions in a number of existing markets, including Chile, Colombia and Germany.
Dunkin' Donuts' sister brand, Baskin-Robbins, entered Vietnam in January 2012 and currently has 13 locations in the country.
In September, parent company Dunkin' Brands named new executives to its international team in support of its global expansion plans. Additionally, Minardi was named president of Dunkin' Brands International in early 2012 to lead the efforts.
Other quick-service brands have also recently planted flags in the Vietnamese market, including Popeyes, Burger King, McDonald's and Auntie Anne's.
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