Just in time for the Lenten season, Feb. 13-March 30, Wendy's has brought back its premium fish fillet sandwich.

Wendy's sandwich features a 100-percent North Pacific Cod hand-cut fillet, lightly breaded in a crispy panko crumb coating topped with lettuce and tartar sauce. The fillet weighs 3.4 ounces, which is larger than its competitors' fish offerings, according to the company.

The item will be promoted through television commercials and an online media campaign beginning Feb. 11. The creative features an office setting with co-workers who went to Wendy's comparing their fish sandwich with those who went somewhere else.

Wendy's premium fish fillet sandwich is available for a limited time at the suggested retail price of $3.69 a la carte and $5.29 for a combo.

Read more about food promotions.

Related Content

User Comments – Give us your opinion!
Products & Services

Comprehensive Services & Partner Resources

http://global.networldalliance.com/new/images/products/Services100.gif

124/Comprehensive-Services-Partner-Resources

Javarama coffee

http://global.networldalliance.com/new/images/products/6961.png

6961/Javarama-coffee

ARGO - Touch Screen

http://global.networldalliance.com/new/images/products/6017.png

6017/ARGO-Touch-Screen

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

Custom Digital Signage Templates

http://global.networldalliance.com/new/images/products/6683.png

6683/Custom-Digital-Signage-Templates

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Philips Video Walls

http://global.networldalliance.com/new/images/products/4174.png

4174/Philips-Video-Walls

LG 72WS70MS-B

http://global.networldalliance.com/new/images/products/6421.png

6421/LG-72WS70MS-B

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

RoninCast® Software

http://global.networldalliance.com/new/images/products/4754.png

4754/RoninCast-Software

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.