Just in time for the Lenten season, Feb. 13-March 30, Wendy's has brought back its premium fish fillet sandwich.

Wendy's sandwich features a 100-percent North Pacific Cod hand-cut fillet, lightly breaded in a crispy panko crumb coating topped with lettuce and tartar sauce. The fillet weighs 3.4 ounces, which is larger than its competitors' fish offerings, according to the company.

The item will be promoted through television commercials and an online media campaign beginning Feb. 11. The creative features an office setting with co-workers who went to Wendy's comparing their fish sandwich with those who went somewhere else.

Wendy's premium fish fillet sandwich is available for a limited time at the suggested retail price of $3.69 a la carte and $5.29 for a combo.

Read more about food promotions.

Related Content

User Comments – Give us your opinion!
Products & Services

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

Onboarding + E-Verify- complete new hire paperwork online

http://global.networldalliance.com/new/images/products/6355.png

6355/Onboarding-E-Verify-complete-new-hire-paperwork-online

Low Cost ATM

http://global.networldalliance.com/new/images/products/RL2000_100.gif

1019/Low-Cost-ATM

Accessories

http://global.networldalliance.com/new/images/products/6293.png

6293/Accessories

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

Advanced Wireless

http://global.networldalliance.com/new/images/products/6635.png

6635/Advanced-Wireless

Philips EL Series: Powerful & Affordable Commercial Edge-lit LED

http://global.networldalliance.com/new/images/products/6085.png

6085/Philips-EL-Series-Powerful-Affordable-Commercial-Edge-lit-LED

ReadyHire- a full-service recruitment approach for restaurants

http://global.networldalliance.com/new/images/products/6351.png

6351/ReadyHire-a-full-service-recruitment-approach-for-restaurants

LG 47WS50BS-B

http://global.networldalliance.com/new/images/products/6433.png

6433/LG-47WS50BS-B

LG 42WS50MS-B

http://global.networldalliance.com/new/images/products/6441.png

6441/LG-42WS50MS-B

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.