Just in time for the Lenten season, Feb. 13-March 30, Wendy's has brought back its premium fish fillet sandwich.

Wendy's sandwich features a 100-percent North Pacific Cod hand-cut fillet, lightly breaded in a crispy panko crumb coating topped with lettuce and tartar sauce. The fillet weighs 3.4 ounces, which is larger than its competitors' fish offerings, according to the company.

The item will be promoted through television commercials and an online media campaign beginning Feb. 11. The creative features an office setting with co-workers who went to Wendy's comparing their fish sandwich with those who went somewhere else.

Wendy's premium fish fillet sandwich is available for a limited time at the suggested retail price of $3.69 a la carte and $5.29 for a combo.

Read more about food promotions.

Related Content

User Comments – Give us your opinion!
Products & Services

PeopleMatter HIRE™

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

LG 47LN549E

http://global.networldalliance.com/new/images/products/6437.png

6437/LG-47LN549E

Remote Monitoring, Management & Measurment Software - CommandPoint

http://global.networldalliance.com/new/images/products/2260.png

2260/Remote-Monitoring-Management-Measurment-Software-CommandPoint

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

Hiring Manager- applicant tracking and hiring software

http://global.networldalliance.com/new/images/products/6353.png

6353/Hiring-Manager-applicant-tracking-and-hiring-software

LG 39LN549E

http://global.networldalliance.com/new/images/products/6451.png

6451/LG-39LN549E

Low Cost ATM

http://global.networldalliance.com/new/images/products/RL2000_100.gif

1019/Low-Cost-ATM

Mobile

http://global.networldalliance.com/new/images/products/4760.png

4760/Mobile

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.