Arby's has launched a new program, "Arby's Fan of the Week," in honor of reaching its 2 millionth Facebook fan. As part of the program, the chain will randomly choose a new fan each week to receive the title of "Fan of the Week" and a $25 Arby's gift card.

To enter, fans upload a photo of themselves enjoying a meal at their local Arby's to the dedicated Facebook application. A new winner will be announced each Friday.

To kick off the new initiative, Arby's named Donelle Norblom from Denver as its first Fan of the Week. In 1970, Norblom was identified as Arby's 2 millionth customer and was therefore designated Arby's "original 2 millionth fan" this week.

Arby's will reward anyone who can prove that they were friends with Norblom in 1970 with lunch on the house. Friends who upload a photo of themselves with her at that time, via the Facebook application, will receive a $25 Arby's gift certificate.

"Becoming the 2 millionth Arby's customer in 1970 made me really popular in school that year," Norblom said. "I'm so excited to be able to celebrate this new Facebook milestone with Arby's more than 40 years later."

The celebratory photo and video of Norblom becoming the 2 millionth Facebook fan is available on Arby's YouTube channel and Facebook page.

"We are really moved by the continued support of our Facebook fans, as we have garnered more than 1 million new fans in less than one year," said Bob Kraut, senior vice president of Brand Marketing & Advertising, Arby's Restaurant Group Inc. "To celebrate this milestone, we are building on a unique moment in our history by recreating a photo of Donelle on the day she became our 2 millionth customer in 1970 in order to commemorate her helping us to reach 2 million Facebook fans."

Read more about social media initiatives.

Related Content

User Comments – Give us your opinion!
Products & Services

Cleaning Supplies & MSDS

http://global.networldalliance.com/new/images/products/6289.png

6289/Cleaning-Supplies-MSDS

Ongoing recruiting needs- Recruiting strategy to meet continual …

http://global.networldalliance.com/new/images/products/6349.png

6349/Ongoing-recruiting-needs-Recruiting-strategy-to-meet-continual-hiring-needs

PeopleMatter HIRE™

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Advanced Digital Signage Solutions

http://global.networldalliance.com/new/images/products/V_Family_150px.jpg

3955/Advanced-Digital-Signage-Solutions

LG 55LN541C

http://global.networldalliance.com/new/images/products/6429.png

6429/LG-55LN541C

Javarama coffee

http://global.networldalliance.com/new/images/products/6961.png

6961/Javarama-coffee

LG 55WS50BS-B

http://global.networldalliance.com/new/images/products/6423.png

6423/LG-55WS50BS-B

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

LG 72WS70MS-B

http://global.networldalliance.com/new/images/products/6421.png

6421/LG-72WS70MS-B

Retail ATM - Bar, Lobby, Convenient Store

http://global.networldalliance.com/new/images/products/Triton_RL5000_sm.gif

535/Retail-ATM-Bar-Lobby-Convenient-Store

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.