Burger King continues to take a page from rival McDonald's as it today revealed an enhanced coffee platform in restaurants nationwide. The lineup, blended by Seattle's Best Coffee, features 10 new specialty beverages with flavors such as vanilla, mocha and caramel. The beverages are crafted using 100-percent Latin American Arabica beans.
Additionally, for the first time ever this March, Burger King will roll out a latté.
"Burger King brand's new specialty coffee line is the latest example of our commitment to delivering a great-tasting product customized to evolving consumer tastes," said Eric Hirschhorn, vice president of global innovation, Burger King Worldwide Inc. "Continuing to innovate and improve the brand's coffee and beverage platforms are among our top priorities for the year. With the help of our experienced partner, Seattle's Best Coffee, we were able to collaborate, identify and develop the ideal custom blend that is perfect for our guests."
The new coffee menu includes:
- Brewed Smooth Roast Coffee: The 100-percent Latin American arabica blend from Seattle's Best Coffee pairs well with both sweet and savory menu items. Also available in decaf. Suggested retail price starts at $1.
- Smooth Roast Iced Coffee: The new Iced Coffee at BK begins with the smooth roast Burger King blend and is now available in four varieties: plain, vanilla, mocha and caramel. Suggested retail price starts at $1.49.
- Lattés: 100-percent Latin American arabica espresso from Seattle's Best Coffee is the base for this coffeehouse latté. Available in plain, vanilla, mocha and caramel and their respective nonfat varieties beginning March 2013 at participating locations. Suggested retail price starts at $2.29.
"We know how important coffee is to Burger King guests, and we're focused on giving them a great cup — whether it's iced or hot, morning or night," said Jennifer Dimaris, vice president, brand management for Seattle's Best Coffee. "That's why we put more than 40 years of experience to work and used extensive testing to create a new coffee menu that is just right for Burger King guests."
Read more about food and beverage rollouts.
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