A&W has brought back its mascot, Rooty, and is incorporating him in a variety of marketing campaigns, including the chain's new mobile app and through the "bear cam" online.

The company also tried to create a LinkedIn page for Rooty, but was shut down on Feb. 13. A&W followed up with LinkedIn representatives to try and keep the page live, but to no avail.

"Although they found Rooty's profile clever and funny, they ultimately shut it down because 'Rooty isn't real.' For all of us at A&W Rooty is very much 'real,' and all of the recommendations and networking connections were done by someone real, not an autobot or generic response," said Liz Bazner, A&W's social & digital communications strategist.

To appeal to LinkedIn, A&W has crafted a video response and a social media campaign promoted with the hashtag #RootyIsReal.

Check out Rooty's video below:

Read more about social media campaigns.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 55LN549E

http://global.networldalliance.com/new/images/products/6427.png

6427/LG-55LN549E

High Quality ATM

http://global.networldalliance.com/new/images/products/4148.png

4148/High-Quality-ATM

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

PeopleMatter HIRE™

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

LG 47WS50BS-B

http://global.networldalliance.com/new/images/products/6433.png

6433/LG-47WS50BS-B

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.