Quiznos is leveraging the networking setup of the SXSW event in Austin, Texas, today to present its mobile advertising success. Quiznos' mobile ad campaign includes ads based on mobile location and behavioral targeting data and is provided by Sense Networks.
Quiznos' presentation today is part of a panel at the OMMA Mobile portion of SXSW. Tim Kraus, senior interactive marketing manager at Quiznos, will discuss the infrastructure needed to execute location-based mobile campaigns, best practices for reaching mobile consumers and how Quiznos works with Sense Networks to drive the most ROI from mobile advertising, with location and behavior targeting technology.
Also during the event, Sense Networks will power an Austin-based mobile advertising campaign to demonstrate the technology. Attendees of SXSW Interactive will receive a mobile coupon for $1 off of a Quiznos sandwich, redeemable at any of Quiznos' 10 Austin locations. This campaign will model a program the two companies collaborated on in Portland, Ore., which drove a 20-percent boost in coupon redemptions compared to similar campaigns in other markets.
"In today's always-on digital media landscape, brands need to connect with consumers in a meaningful way, without bombarding them with irrelevant or untimely mobile ads," said David Petersen, CEO of Sense Networks. "Sense Networks works with Quiznos to execute mobile advertising campaigns based on location and behavior which reach only the most relevant local consumers who have the highest purchase intent, which drives increased coupon redemption."
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