Bojangles' has raised a record-breaking total — more than $446,000 — for the Muscular Dystrophy Association during its 12th annual Shamrocks Against Dystrophy in-store fundraiser. The amount is expected to send more than 550 children to MDA Summer Camp this year.

Bojangles' is marking its 15th year in partnership with MDA and has raised nearly $3 million to help win the fight against neuromuscular disease.

From March 1-17, Bojangles' customers were given the opportunity to support MDA by purchasing a green shamrock for $1 or a gold shamrock for $5. The fundraising program was offered at all company-owned Bojangles' and participating franchise locations. Customers who purchased a shamrock were rewarded with a coupon for a free Bo-Berry Biscuit.

"Bojangles' continues to sponsor various MDA fundraisers all year long in an effort to support local research to find a cure for neuromuscular diseases," Bojangles' President and CEO Randy Kibler said. "We're so appreciative of our generous customers who are just as passionate as we are about supporting such a great cause and a wonderful organization."

Read more about cause marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

Affordable, feature rich compact ATM

http://global.networldalliance.com/new/images/products/RL1600_Left_View_100.gif

804/Affordable-feature-rich-compact-ATM

ATM Remote Monitoring

http://global.networldalliance.com/new/images/products/ATMsoftare_100_0708.gif

539/ATM-Remote-Monitoring

LG 84WS70MS-B

http://global.networldalliance.com/new/images/products/6417.png

6417/LG-84WS70MS-B

Accessories

http://global.networldalliance.com/new/images/products/6293.png

6293/Accessories

Cleaning Supplies & MSDS

http://global.networldalliance.com/new/images/products/6289.png

6289/Cleaning-Supplies-MSDS

Retail ATM - Bar, Lobby, Convenient Store

http://global.networldalliance.com/new/images/products/Triton_RL5000_sm.gif

535/Retail-ATM-Bar-Lobby-Convenient-Store

ClassicCombi

http://global.networldalliance.com/new/images/products/6287.png

6287/ClassicCombi

Manager’s Red Book

http://global.networldalliance.com/new/images/products/6551.png

6551/Manager-s-Red-Book

Philips 2013 Product Range

http://global.networldalliance.com/new/images/products/6181.png

6181/Philips-2013-Product-Range

HotSchedules

http://global.networldalliance.com/new/images/products/6543.png

6543/HotSchedules

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.