BrightSign, a provider of digital signage, is launching an all-in-one, integrated digital menu board solution, called BrightSign XD Smart Menu Board.

Quick-serve, drive-through and other restaurants are aggressively migrating to digital menu systems, although many proprietors are deterred by technical hurdles, lack of creative resources and other barriers, said Jeff Hastings, BrightSign's CEO, who also said the new solution addresses all those issues.

"Digital menu boards give restaurants a great opportunity to influence customers at the point of purchase," he said. "By packing all the necessary components into an affordable, easy-to-implement solution, our new XD Smart Menu Board is the perfect solution for any restaurant that's resisted the urge to go digital due to the cost and complexity associated with other less-than-elegant digital menu board offerings."

BrightSign's XD Smart Menu Board is intended as a solution for restaurants that want to freshen their look, enrich their menu content and more effectively engage and influence customers at the point of purchase.

In addition, digital menu boards are quickly becoming a necessity as restaurants adapt to new regulations dictated by the Federal Menu Labeling Law that require calorie count and other nutritional information be disclosed on the menu, Hastings said.

XD Smart Menu Board includes:

  • Full-HD, commercial-grade LG display, available in 42- or 47-inch configurations.
  • BrightSign XD digital signage media player professionally mounted on the display.
  • Free BrightSign App to easily make content updates via iPhone/iPad and
  • Content templates developed with HTML5 and tailored to the restaurant's brand

BrightSign is partnering with Red Dot Digital Media to offer customers templates that are easily adapted to match the company's brand and restaurant motif. The restaurant simply supplies Red Dot with logos and other corporate ID assets, and Red Dot creates a customized, branded menu system. Once deployed, the restaurant can update menu content via the BrightSign App on iPhone/iPad, Hastings said.

BrightSign will demonstrate the XD Smart Menu Board at this year's National Restaurant Association Show May 18-21 in booth #6076 in Chicago. Its partner, Rockbot, will also be present in the booth, showcasing its music-streaming service with BrightSign's digital signage capabilities.

Read more about digital menu boards.

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