The Arby's Foundation, in partnership with Share our Strength's No Kid Hungry campaign, has rolled out the second Hungry for Happiness mobile tour to raise awareness about childhood hunger and increase participation in free summer meal programs in communities nationwide.

The 18-wheel Arby's Foundation event vehicle will travel to 30 U.S. cities to increase enrollment in summer meals sites. It will also stop at designated summer meal sites to deliver fun summer activities and games for kids, complimentary Arby's Kids and educational materials on available summer meals programs in each community.

According to a news announcement, the event vehicle will also visit public events to raise awareness about childhood hunger and its increased severity during the summer. National sponsors supporting the Hungry for Happiness tour include Pepsi, Dr Pepper, Comcast and Shamrock Farms.

The tour runs through August 2013.

Read more about cause marketing.

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