To appeal to the masses, McDonald's restaurants in Italy now feature pasta. According to NBC News, the company teamed up with Barilla for the new item — a pasta salad with tuna, tomatoes, peppers, capers and olives.

According to analysts, serving a cold pasta dish works better operationally than a hot pasta.

McDonald's Italy CEO Roberto Masi said the new item was launched in response to "the taste of the Italians."

McDonald's also serves pasta — McSpaghetti — in the Philippines.

CEO Don Thompson has repeatedly said the chain is testing a number of new products, some of which have been adapted directly from other areas of the world. More than once, he's touched on the idea of "innovating, sharing and scaling" products from other global markets.

Read more about food and beverage rollouts.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 32WL30MS-B

http://global.networldalliance.com/new/images/products/6455.png

6455/LG-32WL30MS-B

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Pressure Fryers

http://global.networldalliance.com/new/images/products/6279.png

6279/Pressure-Fryers

Digital Signage PC Solution with Maximum Flexibility

http://global.networldalliance.com/new/images/products/philipsicon.jpg

4011/Digital-Signage-PC-Solution-with-Maximum-Flexibility

High Quality ATM

http://global.networldalliance.com/new/images/products/4148.png

4148/High-Quality-ATM

Onboarding + E-Verify- complete new hire paperwork online

http://global.networldalliance.com/new/images/products/6355.png

6355/Onboarding-E-Verify-complete-new-hire-paperwork-online

Remote Monitoring, Management & Measurment Software - CommandPoint

http://global.networldalliance.com/new/images/products/2260.png

2260/Remote-Monitoring-Management-Measurment-Software-CommandPoint

PeopleMatter HIREā„¢

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.