Taco Bell has announced its next lineup of Feed the Beat artists. The new group of 100 up-and-coming Feed the Beat artists join the more than 600 alumni in the program.

Feed the Beat support these musicians by feeding them with $500 in Taco Bell gift cards — which is how the program began in 2005 — as well as in boosting their exposure. Taco Bell provides their music on stages around the country and in national TV commercials for the brand, as well as through its social media channels. Taco Bell has more than 500,000 Twitter followers and 10 million Facebook fans.

The Feed the Beat program has already supported more than 600 artists. Fans can check out FeedtheBeat.com for more information, as well as this year's full lineup.

Read more about marketing and branding efforts.

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