When Canadians opt out of cooking, the majority head for their local QSR, according a report from The NPD Group. QSRs still get the lion's share of visits across the country (64 percent of traffic) in comparison to full-service restaurants (24 percent), and prepared foods from grocery and other retail outlets (12 percent). The global information company also reported that Millennials are leading this charge, however older Canadians are playing an increasingly significant role.
Though Millennials (18-34 year olds) have been the single largest source of restaurant traffic, the growth the foodservice industry has seen since 2007, is also due in part to Boomers (45-64 year olds) and Mature Traditionalists (65 years old and over). Millennials have had an increase of 157 million visits in the past six years, while the combined visits of Boomers' and Mature Traditionalists' increased by 241 million.
"While Millennials are certainly a major target for the foodservice industry, seniors are becoming progressively crucial to the market," said Robert Carter, executive director of Foodservice at The NPD Group. "The overarching trend, however, is that Canadians of all ages are having more sit-down meals at home and grabbing quick bites from fast-food restaurants while on the go."
The report also reveals that restaurant visits increased by 10 percent between 2002 and 2012 (from 20 to 30 percent), while the share of grocery spending has had a correlating decrease (from 80 to 70 percent). Overall, the Canadian foodservice industry is currently seeing its highest dollar volume in six years, reaching $48 billion spent.
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