Independent, full-service advertising agency Firehouse announced it has been named creative agency of record for Taco Cabana effective immediately. The agency won the account following an agency review.
"Taco Cabana has always been one of our favorite brands. We love the food, the people and the experience they offer their customers," said Mark Hall, founder and president of Firehouse. "We are excited to partner with Taco Cabana and bring to life a brand strategy we feel very connected to with a new creative campaign that embodies everything fans love about the brand."
Firehouse will lead creative advertising responsibilities across traditional and interactive media. The multi-pronged program will support Taco Cabana's 165 restaurants across Texas, Oklahoma and New Mexico.
"We knew finding an agency partner that could understand our business needs, be uniquely creative and also provide strong strategic leadership was very important to Taco Cabana. We found all of these things and more with Firehouse," said Jack Civa, director of Marketing at Taco Cabana. "We are looking forward to creating a new brand campaign with Firehouse that will break through the restaurant clutter and really drive the Taco Cabana business."
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