Rita's Italian Ice announced the appointment of two key senior executives to support the brand's next phase of growth. Jeff Moody, a 30-year quick-service industry veteran, has been named CEO, and will assume the role effective immediately.

Moody brings a 32-year career to Rita's from CEO of MetroMedia Restaurant Group (Bennigan's, Steak & Ale, Ponderosa, Bonanza), president of KFC U.S., and a division vice president at Pizza Hut U.S. where he oversaw 2,000 domestic units. In his most recent role, he served as CEO of Subway Franchisee Advertising Fund Trust, which is a separate $600 million entity. He holds a B.A. in Economics from Amherst College, and an MBA from Northwestern University. Moody will also join the company's board of directors.

"Jeff's experience with growing quick-service brands is vital to our vision of expansion," said Mike Lorelli, executive chairman. "Jeff has a long and successful track record of working with franchisees and building brands of leading restaurant companies. We are very happy to have him join our team for the next phase of our growth plan."

Another senior executive, John Dombroski, has been named senior vice president and chief financial officer of the company. Most recently, Dombroski served as CFO of Sancoa, and previously held senior finance positions with Hasbro and Campbell Soup. He also holds a Masters from Drexel University and is a registered CPA.

Lorelli will continue as executive chairman of the board of Rita's and an Operating Partner of Falconhead Capital.

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