McDonald's restaurants in Germany now feature an augmented reality app aimed at educating customers about the company's sustainability initiatives.

According to FandBnews, the app was launched to coincide with the release of McDonald's most recent Corporate Responsibility Report. It includes four interactive games that allow guests to learn about the company's sustainable efforts.

The four games conclude with a quiz to further educate customers. They are launched by scanning product packaging or images embedded in the report.

Philipp Wachholz, McDonald's Germany director of corporate affairs, said augmented reality technology was chosen because it "brings together the real restaurant experience with fascinating virtual animation."

Read more about mobile initiatives.

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User Comments – Give us your opinion!
  • Anjali Singh
    19195460
    The Smartphone camera acts as glasses similar to Google Glasses and create objects and images in real environment that enables users to interact with the world around him. The Augmented Reality technology has been there for years but Smartphone enabled its use by the masses. Today, it has been incorporated into the core of many industries like manufacturing, robotics, engineering design, entertainment and military training.
  • Anjali Singh
    18847248
    CopperPix Technologies is founded by smartphone and technology industry professionals with a goal to revolutionize the traditional media marketing. Our Augmented Reality mobile applications are aimed to overcome the drawback of current mass media solutions, limited information to consumer and no consumer analytics or feedback. We envision a world that is interactive and rich with useful information without limiting the mobility of the people. .
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