Designers will create ensembles using only restaurant materials Wednesday as part of Project SUBWAY, during Nolcha Fashion Week at Chelsea Piers' Pier 59 Studios in New York City.

The competition challenges designers to create innovative and memorable pieces made entirely out of anything found at SUBWAY units, such as sandwich wrappers and napkins, salad bowls and gift cards. The eco-friendly creations will highlight the chain's goal of reducing its overall environmental footprint, said Tony Pace, SUBWAY's global chief marketing officer.

Judges include gold medalist Nastia Liukin; Project Runway alum Althea Harper; Raina Seitel, media personality and star of Style Network's City Girl Diaries; Mrs. Connecticut 2013, Lori Ann Marchese; and Jared, "The SUBWAY Guy." The panel will critique all of the looks and will then choose the winning design at the show's finale. The winner will have their dress displayed at a SUBWAY restaurant in midtown Manhattan throughout the weekend and also will receive free SUBWAY footlongs for a year.

"While folks might not readily equate footlongs and fashion, there are some similarities between the two," Pace said. "Both allow for individualized customization and creativity. We're glad to provide designers a new venue to express their unique style on the runway."

This is not the chain's first foray into fashion. Over the past three years, SUBWAY Famous Fans Torah Bright, Debbie Phelps, Laila Ali and Liukin have all walked in The Heart Truth Red Dress Collection Fashion Show to spread awareness of women's heart health issues on behalf of the SUBWAY brand.

Participating designers from Nolcha Fashion Week include Danilo Gabrielli, Jennifer Henry, Mariana Valentina and Ainslee Bowers. Project SUBWAY and Nolcha Fashion Week will take place at Chelsea Piers' Pier 59 Studios on the West Side Highway at 18th Street.

With sustainability serving as a key pillar of the SUBWAY brand, all eight looks will be made almost entirely out of packaging materials, many containing recycled content, the company said.

Read more about marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

Hiring Manager- applicant tracking and hiring software

http://global.networldalliance.com/new/images/products/6353.png

6353/Hiring-Manager-applicant-tracking-and-hiring-software

Financial Through-the-Wall ATM

http://global.networldalliance.com/new/images/products/FT5000_100_0708.gif

536/Financial-Through-the-Wall-ATM

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

LG 55LN541C

http://global.networldalliance.com/new/images/products/6429.png

6429/LG-55LN541C

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

Presentation: Enhancing the In-Store Experience

http://global.networldalliance.com/new/images/products/enhancing_the_instore_exper.gif

3315/Presentation-Enhancing-the-In-Store-Experience

Web

http://global.networldalliance.com/new/images/products/4763.png

4763/Web

High Quality ATM

http://global.networldalliance.com/new/images/products/4148.png

4148/High-Quality-ATM

Cleaning Supplies & MSDS

http://global.networldalliance.com/new/images/products/6289.png

6289/Cleaning-Supplies-MSDS

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.