Milwaukee-based Cousins Subs will open its first restaurant in Florida Oct. 2 in Orlando. Venezuelan-born Jack Evola will franchise the new unit.

The store, located at 45 W. Crystal Lake St., Suite 179, is part of the revitalization of SODO Orlando, an area of Downtown Orlando southward.

"After running a successful business in Venezuela, my wife and I decided to move our family to the United States and invest in a business here. My cousin in Milwaukee suggested we open a Cousins Subs franchise in Orlando," Evola said in a news release. "We love the sandwiches. Everything about the company is high quality, and we were impressed with the business model that Cousins Subs has in place for new franchises."

The opening of Evola's store in the Florida market will mark the sixth state for Wisconsin-based Cousins Subs restaurants, joining Wisconsin, Arizona, Minnesota, Michigan and North Dakota.

Evola plans to introduce the concept to Floridians with a Facebook campaign that includes a giveaway of a $100 gift card grand prize, and 50 $10 gift cards. The team also handed out "thousands" of free sub certificates, he said, adding, "we're confident that once Floridians try our products, they'll be hooked."

Evola plans to establish more Cousins Subs stores in the Orlando-area in the future.

Read more about franchising and growth.

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