The Portland Trail Blazers and McDonald's have partnered on a new "100-Point Play" promotion for the next five seasons, the NBA team announced this week. Every time the Trail Blazers pass the 100-point mark in a home game played inside the Moda Center, fans in attendance will be offered a voucher for a free McDonald's Sausage McMuffin with Egg during egress.
"This is one of the most popular in-arena promotions in sports. The crowd noise noticeably escalates as the Trail Blazers approach 100 points. The extra energy level contributes to our home court advantage," said Chris McGowan, president & CEO of the Trail Blazers and Moda Center, in a news release. "We are grateful that McDonald's has stepped up to the plate and enabled us to continue the 100-point promotion for the next five seasons."
Beginning Nov. 2, as the team nears the 100-point mark fans will be encouraged to chant "MICK-E-DEES, MICK-E-DEES" until 100 points is reached. The crowd will be encouraged on scoreboard signage and videos.
"We are excited to celebrate this new partnership between McDonald's and the Portland Trail Blazers," said Mike Kennedy, local Owner Operator in Oregon. "As a Portland resident and local business owner, I know it is a source of pride for all McDonald's Owner Operators in Oregon and southwest Washington to provide Trail Blazers' fans with the delicious Sausage McMuffin with Egg at the 100-point mark."
The promotion will officially tip-off with the Trail Blazers' 2013-14 regular season home Nov. 2 against the San Antonio Spurs. For that game only, every fan in attendance will be offered a Sausage McMuffin with Egg voucher in celebration of the new partnership. A second Sausage McMuffin with Egg voucher will be offered if the team reaches 100 points during the game.
Additionally, McDonald's and the Trail Blazers are launching a digital "100 Point Player of the Game" contest. Fans will be encouraged to vote online for which Trail Blazers player they think will score the 100th point. If the team scores 100 points, one fan who selected the correct player will be chosen to receive a Trail Blazers merchandise item, courtesy of McDonald's. The contest is applicable to both home and road games.
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