Taco John's is aiming to increase its footprint throughout the country and has introduced a new incentive plan to spur development. The "Let's Go" program includes up to $40,000 in savings through reduced franchise fees, capital for POS equipment, and a corporate contribution toward grand opening advertising.
"We want to reward our existing franchisees for their loyalty to the Taco John's brand and provide a sound financial incentive for new franchisees to enter our system," Dan James, chief development officer, said in a news release. "The response has been tremendous. Our current franchisees are stepping up for new locations and new franchisees appreciate that we are helping to offset their initial development costs."
The chain is rolling out its incentive program in the 25 states that already have Taco John's restaurants, as well as 13 states that currently don't. The new areas targeted for franchise development include Alabama, Alaska, Louisiana, Michigan, Mississippi, Oklahoma, Oregon, Pennsylvania, South Carolina, North Carolina, Utah, Virginia and West Virginia.
"We benchmarked with other QSR concepts to see what else is being offered. Most only provide a modest incentive in one area, but we have a comprehensive program that provides a three-pronged approach," said Van J. Ingram, VP for Franchise Development. "We need early adopters and pioneers to grow our brand. We've instituted this incentive to help give them a head start on a new unit."
Under the "Let's Go" incentive program, Taco John's is offering:
- $10,000 reduction in the initial franchise fee,
- $25,000 towards QuikServe POS equipment, and
- $5,000 towards approved grand opening advertising.
The deadline to sign up and make a down payment is Dec. 31, 2014. The deadline to complete and open a new restaurant under the "Let's Go" program will be determined on a case-by-case basis. The number of units a franchisee is developing will be taken into account.
Taco John's currently operates and franchises more than 400 restaurants in 25 states.
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