Jersey Mike's Subs has brought back rosemary parmesan bread for a limited time. The seasonal option is back by popular demand and is available through Nov. 27 at participating locations nationwide.
Originally introduced systemwide as an LTO in 2004, the company received numerous customer requests to bring back the offering.
"As with all our breads, each morning, we proof and bake our Parmesan Rosemary Bread in our stores," said David Altmann, SVP, Director Franchisee Operations, Jersey Mike's. "Right before baking, we sprinkle each loaf with fresh grated parmesan and savory Mediterranean rosemary which bakes into the crust, bringing out the natural deliciousness of your favorite hot or cold Jersey Mike's sub."
National advertising and outreach began last week through billboard flights, radio buys, Internet banner ads, Jersey Mike's e-mail club and social media.
Read more about food and beverage introductions.