CARDFREE, a mobile commerce provider, has announced that Checkers/Rally's restaurant chains will leverage its full commerce platform across their 800 U.S. locations.
"The CARDFREE team offered a fully integrated platform that will make deploying easier for our franchisees," said Terri Snyder, chief marketing officer of Checkers/Rally's. "We were looking for a one-stop solution and CARDFREE stood out for its depth of platform and thought leadership. This technology allows us to leapfrog our competitors and provide real-time value to our customers."
According to a news release, the CARDFREE merchant commerce platform will enable Checkers/Rally's to tie CRM, loyalty and stored value together through the mobile platform. It will also provide merchants with customer data from these programs.
"The CARDFREE team brings unparalleled experience in launching successful mobile commerce programs, and they offered a fully integrated platform that will make deploying easier for our franchisees"
In addition to powering smart offers, gifting and "surprise and delight" rewards, CARDFREE also provides a digital stored value solution for mobile. Checkers/Rally's will be the first customer to launch CARDFREE's stored value product.
"Checkers/Rally's is known for its bold spirit, which carries through to their approach to mobile," said Jon Squire, founder and CEO of CARDFREE. "They are the first merchant we know of who is using mobile to lead customer engagement initiatives. Because they are unencumbered by legacy systems, Checkers/Rally's will have what all smart marketers want — an accurate view of who their customers are, drivers of their behavior and powerful tools to influence future behavior such as tender preference."
The Checkers/Rally's mobile application will launch in early 2014.
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